In addition to consuming content from the United States, India and Nigeria, Tanzania has its emerging film industry, unofficially known as “Swahiliwood”.
These Swahili films are called “Bongo films” because they are produced with low budgets, in short programs, on camcorders and released en masse in DVD format.
Media for Development International Tanzania (MFDI-TZ) promotes development through socially responsible programming in Tanzania and Africa in general.
The institution employs locals, it produces films, videos, television, soap operas and music.
But also if people talk about the negative sides of the country’s movies and dramas, they will oppress the people who produced the content because, on the supposedly bad side, people acted weird.
Lots of ‘Bongo Movies’ and dramas are watched these days and people will rarely hear praise until the films are nominated for big international awards or take part in big concerts.
But when the works of domestic film producers take on more meaning, they don’t promote their works, they don’t pay attention to the works, they don’t grow with them, and most importantly, they don’t advertise the content.
The Tanzanian film industry has a lot of potential as the country has a beautiful landscape for filming, a lot of creative people and good talented actors and actresses.
Filmmakers nationwide have no plans to advertise their works at all, while other countries in the film industry have film advertising policies that state that advertising budgets for films should be at least half the budget for making films.
That is, for example, if someone is making a film for 50m / – then he or she has to make sure that he or she has at least a budget to advertise the film, which is worth at least. less 25m / -.
And that’s at least, some filmmakers are going up to 100 percent of the advertising budget. That is, the film’s production budget is $ 50 million and the same amount goes to film advertising as well.
This is just one example of investing in film production in the local context of the country, as it is in the early stages of promoting its film industry.
Producers don’t have to use a 50 percent or more policy.
There is a growing demand for local content through cable TV and online film industry platforms.
This means that if an individual can develop or produce a good film here, and be able to capture the attention of the market in East Africa which has over 100 million people, that’s a very big deal.
For example, since last week (Thursday), the leading actor, Vincent Kigosi, announced his new drama which he plans to release soon.
He was posting through his Instagram account and what he was writing was that the drama is the best content people have ever seen.
But the downside was that his words didn’t match the photos he was showing people on his account.
The photos he posted show some very unusual things, and even some of his fans in the comments section were wondering why the photos he posted do not support his claims.
Such things don’t require half a budget, people just decide to go and accomplish film production, to do things professionally.
He was looking for a special person to make him responsible for photographing him behind the scenes, and then would use those images to advertise.
If members of the country’s film industry cannot progress, they may even learn from their local new genre music counterparts “Bongo Flava”, who are mature in advertising their works.
People see how the artists of ‘Bongo Flava’ create great covers for their songs, show great talent in their works, and more.
The hard working national actress, Lamata Leah, she managed to do well her drama, nicknamed ‘Jua Kali’, which is much better than other shows in Tanzania.
Maybe she had a bigger budget for the drama or maybe it’s just an expansion, but overall she worked hard to achieve the feat.
She focused on promoting her drama on large posters, she organized a lot of events to advertise her drama, including having people from various walks of life watch the episodes together.
Leah was also very good at encouraging the visualization of her work and the approach made a difference for her, in this case it is self-promotion.
The Tanzanian film industry strives to improve production with high-tech cameras, better production facilities and the development of film skills.
The Tanzanian government believes that the film industry has the potential to create employment opportunities while simultaneously strengthening the brand image of Tanzania and the Swahili language.
The film industry can be used to advance the country economically.
Recently there was a bill that seeks to see local and foreign film companies share their raw footage with the government and allow the government to use the videos to promote the country.