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Coca-Cola Beverages Africa and Genpact Partner to Transform Operations to Drive Competitive Growth


JOHANNESBURG and NEW YORK, August 2, 2021 / PRNewswire / – Coca-Cola Beverages Africa (CCBA), Coca-Cola’s eighth largest bottling partner in the world by revenue and the largest on the African continent, and Genpact (NYSE: G), a global professional services company focused on digital transformation, today announced its partnership to accelerate CCBA’s competitive growth.

The partnership aims to streamline CCBA’s operations, leveraging Genpact’s deep process expertise, combined with digital technology and analytics, to enable real-time business decision making. Genpact will establish a multi-functional, digital shared services organization to centralize and automate CCBA’s finance, purchasing, data management and other functions, to create intelligent operations that improve customer service and allow CCBA to focus more about its core business.

“Our new shared services organization is central to CCBA’s business strategy. Genpact’s in-depth process, domain, digital and analytics capabilities, combined with its track record in transforming consumer goods and beverage businesses, will help us maintain profitable growth and increase our share. market, “mentioned Jacques Vermeulen, CEO of Coca-Cola Beverages Africa. “We are also delighted that our relationship with Genpact offers rewarding career opportunities to many of our South Africa associates. ”

The initial phase of the multi-year commitment involves the CCBA South Africa operations, and is expected to expand to other countries Africa. CCBA employees in South Africa working in the areas covered by the partnership will be transferred to Genpact, with new career opportunities that leverage Genpact’s expertise in finance and process transformation.

“Ever-changing consumer habits require beverage companies to drive digital and data-driven innovation and create resilient operating models that can quickly adapt to ever-changing market demands,” said Tiger Tyagarajan, Managing Director, Genpact. “We look forward to leveraging best practices from our experience with other bottlers to help CCBA implement new ways of working and accelerate its transformation. We are also excited to grow in South Africa and welcome to our new CCBA associates to the Genpact family. ”

Genpact will open a second delivery center in Johannesburg, South Africa, expanding its presence in the country from its existing sites by Johannesburg and Durban.

“We are delighted that Genpact is partnering with us and expanding its operations locally,” said Velaphi Ratshefola, Managing Director, Coca-Cola Beverages South Africa. “This is in line with our customer-centric approach while developing the people and communities where we operate. It is important to note that the shared services model will allow us to realize our aspiration for sustainable and profitable growth as we adapt to a dynamic and changing environment. “

About Coca-Cola Beverages Africa
CCBA is Coca-Cola’s 8th largest bottling partner in the world in terms of turnover, and the largest on the continent. It represents 40 percent of all Coca-Cola products sold in Africa By volume. With nearly 17,000 employees in Africa, CCBA serves millions of customers with a multitude of international and local brands. The group was formed in july 2016 after the successful combination of the South and the East Africa bottling operations of the ready-to-drink soft drink businesses of The Coca-Cola Company, SABMiller plc and Gutsche Family Investments. The current shareholders of CCBA are: The Coca-Cola Company 66.5% and Gutsche Family Investments 33.5%.

CCBA’s African footprint now encompasses South Africa, Ghana, Ethiopia, Uganda, Kenya, Tanzania, Namibia, Mozambique, Comoros, Mayotte, Zambia, Botswana, Eswatini and Lesotho.

About Genpact
Genpact (NYSE: G) is a global professional services company driving business transformation. Guided by our goal – the relentless pursuit of a world that works better for people – we drive digital innovation and smart digitally enabled operations for our customers. Guided by our experience in reinventing and executing thousands of processes for hundreds of clients, many of whom are Global Fortune 500 companies, we are driving real-world transformation at scale. We think with design, dream digitally, and solve problems with data and analytics. By combining our expertise in end-to-end operations and our AI-powered platform, Genpact Cora, we focus on the details – all 90,000+ of us. Of new York To New Delhi, and over 30 countries in between, we connect every point, reinvent every process and reinvent the way businesses operate. We know that reinventing every step from start to finish creates better business results. Either way, we’ll be there with you – accelerating digital transformation to create bold, lasting results – because transformation happens here. Get to know us at Genpact.com and on LinkedIn, Twitter, Youtube, and Facebook.


Danielle D’Angelo
Genpact press relations
+1 914-336-7951
[email protected]

Motshidisi Mokwena
Coca-Cola Beverages South Africa Media Relations
+27 83 306 0349
[email protected]

SOURCE Genpact

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