Audiomack partners with Ziiki Media to help promote artists across Africa.
The partnership will see Audiomack promote artists across Kenya, Tanzania, Uganda and South Africa. Audiomack will have access to artists under the Ziiki Media platform, offering them the ability to amplify their music. Advertising campaigns will include billboards, posters, bus branding and live event activations.
Charlotte Bwana, Head of Business Development and Media Partnerships for Audiomack Africa, says marketing is a unique challenge for most artists. “We are constantly working to identify the challenges that exist in the music industry and use our resources to overcome those challenges. “
“We recognize the need for artists to reach existing and potential fans in their region and beyond through impactful marketing tactics, making this initiative a good step in the right direction. With this partnership, we aim to support the growth of the African music industry, and we look forward to leading similar initiatives that propel the region’s music ecosystem.
The Audiomack and Ziiki Media partnership in Africa starts in July 2021.
Audiomack is present in 54 African countries and claims to remain committed to promoting African artists and culture. Arun Nagar, CEO of Ziiki Media, said Audiomack was a natural partner for the company.
“Ziiki Media is home to leading artists from across sub-Saharan Africa and we are delighted to combine our efforts with Audiomack to help provide exposure and support for these talents. We believe that the shared value of Ziiki Media and Audiomack to spotlight and uplift local talent will result in tangible and positive change in the region’s music industry.
Audiomack allows artists, labels and distributors to share unlimited music. Fans can discover new artists, songs, albums, mixtapes, podcasts and more on the platform. Audiomack offers a mix of real-time trends, top charts and playlists curated by experts.
Ziiki Media is Africa’s leading entertainment provider committed to creativity and quality that drive tangible change. Ziiki Media works with a wide range of companies engaged in the aggregation and distribution of content in various formats, including recorded music, music publishing, merchandising and audiovisual content.
The company identifies and develops recording artists, produces, distributes and promotes content that is sure to entertain fans around the world. Ziiki’s extensive catalog of content positions it as one of the largest distributors in Africa.